We needed to move all the stock of the phone case companies to our warehouse, to change this market. There is a lot less overstock if the stock is kept in one place and it should be easier to sell out a product instead of throw away the leftovers. That raises the next question: why would a phone case company buy via us instead of directly from China? In the end, you can make more money if you take out several links of the chain and purchase directly at the factory. To do something that China can’t do, we had to do something different. We decided to start customising phone cases, as automated as possible and with fast delivery times.